Miscellaneous

The "Seven Steps to Selling Success" series of live presentations helps sellers navigate the seven critical steps to making a sale. Join us as we cover the third step of the process: research. This presentation takes place at noon CT on Wednesday, May 1, 2024.

Miscellaneous

RAB recently launched a unique training certification program tailored to content creators in broadcast radio and audio. The brand-new course is built upon the fundamentals and hallmarks of RAB's Certified Radio Marketing Consulting course. The custom-produced course developed and produced by RAB's Professional Development team focuses on helping build a greater understanding between content creators and sellers in an evolving and expanding media landscape. The training targets those who are in content creation for media companies and caters to program and production directors, operations managers, promotions and brand directors, on-air talent, web designers, podcasters and social media managers. There are eight online classes containing multiple short video modules that are easy to consume and provide immediately actionable takeaways. The course consists of key topics including branding and marketing, understanding sales basics, commercial creative the new integrated, multi-platform, media landscape, effective communications and best practices for high performers.

Miscellaneous

Discovering and preparing the next generation of broadcasters is important to the future of the industry. The National Radio Talent System offers opportunities designed to do just that. Produced on college campuses, the Radio Talent Institutes enable students to participate and learn about the career opportunities available in broadcasting. On May 13-18, we have the GAB Radio Talent Institute at Grady College on the University of Georgia campus in Athens, Georgia. Just one week later, the Confer Radio Talent Institute will run May 20– 25 on the campus of Commonwealth University at Bloomsburg, Pennsylvania. If you know someone looking to jump-start their career, or if you have interns working for you who want to take the next step forward, let them know about these opportunities. Students needing assistance can also request a registration scholarship from within the online application.