pattern-lines
Welcome!   Would you like a quick tour?

New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Instant Backgrounds – Bridal Market and Liquor/Wine Retailing


Use the Cold Call Script as a guideline for making initial calls with prospects.


The Infinite Dial 2024 – A Look at Hispanics and African-Americans is now available on WhyRadio “More Research” section.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Research” on May 1st at 12 PM CT.


The Multicultural Checklist provides points that marketing professionals should share to validate value of the multicultural consumer.


Our Auto Toolkit uses the most recent MRI-Simmons data from Listener and Auto Buyer Profiles to slide decks comparing your format to auto-buying intenders.

pattern-lines

Auto-Used

Navigate the dip in used-vehicle prices in April

In early April, wholesale used-vehicle prices saw a 1.9% drop from March, marking the first instance since March 2021 that the Manheim Index fell below 200. Additionally, all major car segments recorded lower prices compared to the previous year, with luxury cars slightly outperforming the index's overall decline.

Read More

Auto Service and Repair

Explore why price drives the choice for vehicle repairs

A recent Consumer Reports survey shows consumers prefer independent repair shops over dealership service departments, due to more competitive pricing and negotiation flexibility.

Read More

Auto-New Domestic

Shifts in electric vehicle market: Ownership rises but interest wanes

Electric vehicle ownership in the U.S. rose to 7% from 4% within a year, yet the interest among potential buyers declined. Less Americans now consider purchasing an EV in the future, with a decrease in serious consideration from 12% to 9% and future consideration from 43% to 35%.

Read More