May 1, 2024 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters | Radio on Main Street Podcast
| | Account Manager CRM
pattern-lines
Welcome!   Would you like a quick tour?
Tour RAB.com

New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

Research Quick Hits

Facing the downturn in traditional cigarette sales

Seafood sales must adapt to diverse consumer demographics

Consumer preference boosts small local businesses

New from RAB

Instant Backgrounds - Golf Courses/Country Clubs, Pawn Shops, & Pet Ownership.

The Pitch – Insurance Agents & Brokers, Pools & Spas, and Rental Cars & Share Services now updated.

The Political Insights can assist with your political sales and marketing efforts.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Customer Needs Analysis” on June 5th at 12 PM CT.

The Misperceptions of Radio can help you have fact based conversations with clients about radio.

Glance through the Case Studies section to see a variety of studies on how radio delivers results.

pattern-lines

Certifications Live Training
img-blur-shadow

Vacations

How American families manage stress in travel plans

A CivicScience survey shows that 43% of U.S. adults have vacation plans within three months, but 71% find travel planning stressful, especially for parents, especially mothers. Air travel is considered the most stressful due to costs and logistics.

Read More
img-blur-shadow

Generation Z Market

Gen Z embraces AI to navigate data anxiety

Over half of Gen Z individuals experience anxiety from viewing personal data like financial and healthcare records. This group is particularly inclined to use AI for understanding their data, aiming for more informed life decisions.

Read More
img-blur-shadow

Real Estate - Homes

71% of prospective homeowners await rate cuts

A recent BMO survey shows 71% of potential homebuyers delay purchases due to interest rate cuts, despite a third considering 401(k) funding, reflecting affordability concerns due to high prices and low inventory.

Read More