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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Ad-to-Sales Ratios helps determine how much money advertisers should allocate to their advertising budgets.


RAB’s Media Facts provide an overview of media categories available to advertisers.


Instant Backgrounds - Swimming Pools/Spas/Hot Tubs

Our Picks

Register for the upcoming live presentation “Lead With Purpose” on May 22nd at 12 PM CT.


Browse through the Matter of Fact newsletter to catch up on the latest news surrounding radio, media, and marketing.


The Customer Needs Analysis helps prepare you for your first meeting with prospects.

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Mother's Day

What do American moms want for Mother’s Day?

The time has come for Americans to honor their mothers. How can we avoid disappointing them (again)? Data from YouGov Surveys: Self-serve reveals what American moms want to do and receive as gifts on their special day.

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Miscellaneous

Business leaders see brighter economic future than consumers in 2024

More than 80% of business leaders believe the US economy is strong compared to just 40% of American consumers, according to a report out Thursday from the Milken Institute and Harris Poll.

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Miscellaneous

RAB and the Ad Council launch new model to offer advertisers opportunity to integrate with social good campaigns

RAB and the Ad Council are launching a new program to offer advertisers sponsorable, broadcast-ready public service advertisements (PSAs). This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand advertisers the opportunity to sponsor important purpose-based messages that will inspire consumer trust and support the communities they serve.

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