April 23, 2024 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters | Radio on Main Street Podcast
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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

Research Quick Hits

A third of luxury shoppers expect to spend more on luxury products in 2024

The shifting American perspective on government performance

Southern companies shine in customer service excellence

New from RAB

Instant Backgrounds – Bridal Market and Liquor/Wine Retailing

Use the Cold Call Script as a guideline for making initial calls with prospects.

The Infinite Dial 2024 – A Look at Hispanics and African-Americans is now available on WhyRadio “More Research” section.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Research” on May 1st at 12 PM CT.

The Multicultural Checklist provides points that marketing professionals should share to validate value of the multicultural consumer.

Our Auto Toolkit uses the most recent MRI-Simmons data from Listener and Auto Buyer Profiles to slide decks comparing your format to auto-buying intenders.

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Certifications Live Training
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Generation Z Market

How happy is Gen Z?

A study by the Gallup-Walton Family Foundation reveals about three-quarters of Gen Z report feeling happy, yet challenges like anxiety and depression loom large. Keys to their happiness? Engaging work and educational experiences prove crucial.

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Agriculture

Discover how U.S. farming is leading the charge in emission reduction

The American Farm Bureau Federation reports a significant reduction in U.S. agriculture's carbon footprint, marking the lowest emissions since 2012. However, concerns arise over the lack of strategic approach and unforeseen factors impacting farmers.

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Hospitals

A call to action for health care equality in the U.S.

The 2024 Commonwealth Fund report highlights racial and ethnic disparities in U.S. health care, highlighting the need for targeted health equity policies and urgent reforms in healthcare legislation to address quality care access gaps and the COVID-19 impact on marginalized communities.

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