April 17, 2024 | About | Ask RAB | Site Map | Press | Why Radio | Radio Matters | Radio on Main Street Podcast
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New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

Research Quick Hits

Survey: Privacy concerns arise for TikTok Shop users

The ebb and flow of building material sales: A year in review

Unlock spring's top trends: From Western chic to after-party essentials

New from RAB

Instant Backgrounds – Bridal Market and Liquor/Wine Retailing

Use the Cold Call Script as a guideline for making initial calls with prospects.

The Infinite Dial 2024 – A Look at Hispanics and African-Americans is now available on WhyRadio “More Research” section.

Our Picks

Register for the upcoming live presentation “The Seven Steps To Selling Success - Research” on May 1st at 12 PM CT.

The Multicultural Checklist provides points that marketing professionals should share to validate value of the multicultural consumer.

Our Auto Toolkit uses the most recent MRI-Simmons data from Listener and Auto Buyer Profiles to slide decks comparing your format to auto-buying intenders.

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Certifications Live Training
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Auto-New Domestic

Discover why hybrids outpace EVs in sales velocity

Amid fluctuating demand, a study from iSeeCars.com shows a contrast in sales speed between electric vechiles (EVs) and hybrids, with hybrids taking 49 days to sell, compared to 70 days for EVs. This trend emerges against a backdrop of evolving consumer preferences and market dynamics.

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Auto-New Domestic

The evolving landscape of vehicle dependability

A 2024 J.D. Power study shows a 17% increase in vehicle dependability issues within three years of ownership, highlighting a mismatch between technological advancements and vehicle design, emphasizing the need for long-term compatibility amidst rapid tech advancements.

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Auto-New Domestic

A closer look at distracted driving and traffic safety trends

The National Highway Traffic Safety Administration reported a 3.6% decrease in traffic fatalities in 2023, with 40,990 deaths exceeding 40,000. However, distracted driving increased by 8% from 2017 to 2021, with 29% of casualties attributed to driver distraction.

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